School and senior pictures by professional portrait photographers
Only with us you can get your child's school INDIVIDUAL PORTRAITS
and CLASS PICTURES and digital images even in 10 years after the
school picture day at affordable price
Well known in the NYC, NY Metropolitan Area, Long Island and Westchester, Professional School
Photography Company   AMC Photo Inc., is owned and operated by professional photographers and
designers with over 25 years of experience.

We photograph children, seniors and adults with excellent portrait lighting on your location as well as in our
studios   and have extraordinary labs with state-of-the-art printing and laminating equipment to process
images on professional grade
Kodak, DNP or Fuji  paper which lasts a lifetime.
About Professional Photographers' Pricing
At AMC, we believe our pricing model is revolutionary.  We also believe in being open and honest with our customers about the costs
associated with professional photography.  In order to better educate our customers, or potential customers, we have provided an
overview of the costs of photographers in general, not just AMC.  While we hope you choose AMC as your photographer, we think this
information will be valuable to you when researching the costs associated with professional photographers.

If you talk to many professional photographers, you will get considerably different stories when it comes to professional photography
prices and services. With so many new digital photographers in the marketplace, there can be a lot of confusion regarding what a true
professional photographer is and what they can do for you.

People call photographers all the time to ask questions about prices. In all too many cases, hiring a photographer comes to down
price. Potential customers look at sample photo galleries online to decide what level of photographer falls into their budget.  
Many calls and emails we receive regarding professional photographers are asking about event photographers, wedding
photographers, senior portraits and family portrait prices. There are so many variables that go into a shoot such as location, the
travel involved to get to a photo shoot and the length of the shoot itself.

“Professional Photographers” can have prices as low as $50 for senior portraits or $5000 or more for a wedding photographer.  The
“cheap photographer” may not be the best bet because someone working for $50 probably just isn’t a true professional
photographer.   Many of our customers are really confused by the prices associated with photography so I have tried to shed some
light on the subject here.

Your neighbor with a $500 Camera is Not a Professional Photographer

A professional photographer is not your neighbor who has made a trip to Best Buy and bought what they think is the latest and
greatest DSLR camera.  Even if they have the best professional photographer’s camera, that does not make them a professional
photographer.   If you decide to go that route, you may regret that decision and you can’t reshoot a wedding and senior portraits are
images you will have for a lifetime.

Using an experienced photographer is the best way to go.  Also, keep in mind that there is time involved.  Even if you only need one
shot, it will take time to find the best shot, ensure the best lighting and in the case of senior portraits, wait for the subject to change
outfits. Our professional senior portrait photographers will be able to give you advice on what to wear and have suggestions for great
photographs.  Our wedding, family and senior portrait photographers have done this before and are here to guide you through the
process. That’s why our professional photographers stand out among the crowd.   

Another thing to keep in mind is the cost of professional photographers’ equipment.  We only use high quality DSLR cameras,
specialized lenses, professional memory cards, and lighting along with the customized software for image processing. AMC customers
benefit from the latest professional technology being used in the photographs.

Something else that falls under the time umbrella is the time it takes to produce the image. Some things that go into a photo shoot
are; setting up the equipment in advance, downloading the photos and going through them after the shoot, digital touch-ups to the
photos, deciding which photos are best for prints, burning the photos onto DVDs or CDs, sending them to the lab, and many, many
more things.  

I think most would agree that there is a great value you get from working with professional event, school, youth sports, senior portrait
and wedding photographers.  

Keep in mind that true professional photographers shoot for a living. Our photographers are trained professionals who then go
through specific training and shoot methodology before they are able to work for AMC PHOTO.   

The Cost of Photography Service

Whether you’re a Marine Corps Unit looking for a Marine Corps Ball photographer, a senior looking for professional senior portraits or
a couple looking for a professional wedding photographer, the big question is always: How much is a professional photographer going
to cost me?

There are a few things to ask yourself when choosing a professional wedding photographer.  Is there a price value on your wedding
night memories? Most customers say no.  What about senior portrait prices?  Senior portraits are another important part of a person’s
life, signifying moving from one chapter of their life to another.  Isn’t it worth paying a bit more to hire a true professional senior
portrait photographer to know you will have great photos to cherish for a lifetime?   The price of the photos could range from a few
hundred dollars to a few thousand dollars depending on the photographer but the value sometimes cannot be measured.
When choosing a professional photographer for your photography services it is best to make your decision based on value, not just
the cheapest price. Think of it like you would consider any other important purchasing decision.

Pricing for Event Photography

Something to think about when considering event photographers is event photography pricing.  Event photography covers a wide
range of photography services, thus the pricing for event photography services will vary depending on the type of event.  We do a lot
of Marine Corps Ball photography, which is considerably different than corporate event photography or Quinceañera photography.  
Many event photographers charge Marine Corps Units just to come out to do their Marine Corps Ball photography.  In 99% of the
cases, we do not charge the Unit to come out for their Marine Corps Ball.  We make our money when Marines and guest make
purchases.  In most cases, we actually donate fundraisers to the Marines to help with the costs associated with their Ball.  With our
customer loyalty program, we actually donate a percentage of the sales back to the Marine Corps Units in appreciation for their
business.  When choosing a Marine Corps Ball photographer, always make sure they will take candid shots of the Marines as well as
photograph the ceremony.  We provide this service free of charge.

With event photography for corporate parties, there are many different pricing models that come into play.  Many companies hire a
photographer for a flat fee based upon the number of people at the event.  In some cases, companies pay for a specific number of
photos in advance.  One customer knew they were going to have 100 couples at their event and paid us up front for 1 5x7 for each
couple and allowed them to purchase more if they wished.

When considering an event photographer, think about if you want on-site printing or prefer to have the photos shipped directly to the
customers.  All of these things play a significant role in the cost for your event photographer.

Why on earth do most Wedding Photographers’ Prices vary so much?  

With most photographers, once you throw the words “wedding photographer,” prices go through the roof. The reality is there are a
vast majority of wedding photographers whose prices are extremely high.  As a matter of fact, Wedding photography in general can
seem overpriced at times. You may Google “Wedding Photographers” (probably how you found our site) and find the website of a
photographer whose work impresses you…until you see their price.    Then if you even think about keeping the original images, or
negatives, the prices can be insane.  That is why we have “Keep Your Image” pricing for our senior portrait and wedding
photography.  Digital photography has revolutionized the industry and many of the wedding photographers out there haven’t come
along for the ride.  At AMC, we consider ourselves the most innovative photographer in NYC, NY Metropolitan Area, Long Island and
Westchester.  That is why all of our pricing for senior portrait photography, family portrait photography and wedding photography
includes original images with a copyright release.

At AMC our goal is not just to part you from your money!   Professional photographs are a wonderful way to capture your memories.
Choosing the right photographer is important and the photos they take can be priceless.

You should never be pressured into paying more than you can afford to pay for wedding pictures, but you shouldn’t assume they are
a ripoff or some sort of scam. After the guests are gone, the gifts are opened and the honeymoon is over, aside from your marriage,
your photos are what you have left. MVP Studios photographers will provide you with photos worthy of becoming part of your family's

Photographers do a lot more than just showing up and taking pictures.  Below is a list of just a few things that are relevant to ALL
professional photographers, not just AMC PHOTO.

Expenses incurred by most professional Photographers

Advertising - While it is nice to get referrals from existing customers, typically that don’t bring in enough revenue to support a
sustainable business.  Advertising is expensive.  Web advertising can range from $100 per month for a small photographer, up to a
few thousand dollars a month for a larger photography company like AMC.  Other advertising costs include print ads, ads on event
planning websites and Google AdWords and other pay-per-click advertising.  At any rate, you can be assured that 99% of
professional photographers spend a considerable amount on advertising which has to be paid for.

Taxes - Just like anyone else, photographers pay taxes on their income.  Not only do they pay income tax, they also have to pay
sales tax.  For school photographers, event photographers and youth sports photographers it is really cut and dry, you pay sales tax
based upon the tax rate for the area in which you shoot.  For AMC, that is NYC, NY Metropolitan Area, Long Island and Westchester.  
That takes an average of 8.75% of their fee right off the top of the sales amount.  In some cases, in many areas of the country, NY
included, wedding photographers are required to pay sales tax even if they are charging a flat fee for their service.  Many
photographers think that sales tax doesn’t apply to “photography services”, like wedding photography or event photography where
they get paid a flat amount.  In most cases they are wrong and can run into trouble with the government if they do not comply.  Think
about that when you are considering a photographers price, as much as 40% in some cases could be being paid in taxes!  So if you
are paying someone $1000 fee, as much as $400 of it could be going to the government.

Equipment - Professional grade, DSLR camera bodies cost as much as $5,000. Lenses are typically more of a cost for a
photographer because they need many of them to get the right shot.  There are special lenses for portrait photography, event
photography and all sorts of specialty lenses that photographers carry in their bag to make sure they have most potential shots
covered.   Professional photographers’ lenses can EASILY cost $1,700 or more.  Some lenses can cost as much as $5000 or more
depending on the type of photography they are designed for.  Professional sports photographers’ lenses are a small fortune.

This equipment wears down just like any other piece of electronics (that is what they are these days, electronics).  High volume
photographers can wear out cameras in a couple of years.  The average life of a camera is 100,000 to 150,000 shots.   At AMC, just
in our youth sports photography and school photography business, we photograph as many as 100,000 kids per year.  At 2-3 shots
per child, you can see how fast that can break down equipment.  With wedding photographers it isn’t quite that bad, but a wedding
might have as many as 3000 shots taken, which can still add up quickly.  Add to all of that thousands of dollars in lights, flashes,
tripods, camera bags, memory cards, batteries and the hundreds of other miscellanies items that professional photographers need
and you start to get an idea of how expensive being a professional photographer can be.

Insurance – For sports and school photographers, liability insurance is a must.  It is recommended that these types of
photographers carry at least 2 million dollars in liability insurance, 10 million preferred. Equipment insurance is even more expensive.  
A large photography company could have $100,000 worth of equipment or more, which is a few thousand dollars per year to insure.

Other costs that effect photographers pricing

Sales and Prospecting – For youth sports and school photographers, the vast majority of their time is spent is sales, marketing and
prospecting.  This involves a lot of time.  Just finding prospects that they can market to takes hours out of every day.  Once a
prospect is found, time is then spent trying to make contact and set a meeting to present their products and services.  Driving to the
meeting and meeting with customers can take an entire day.  For wedding photographers, time is spent with the customer before the
wedding then again after the wedding showing the finished products.  If you add to that a custom wedding album, you can see that the
majority of professional photographers’ time is spent doing everything but taking pictures.    

After a shoot, many photographers hours editing, color correcting and touching up images.  For youth sports and school
photographers, there will be HOURS of data entry of the customers’ orders.    Unlike photographers who only shoot weddings or
senior portraits who typically deal with 1 customer at a time, youth sports and school photographers deal with thousands and
thousands of customers a week in many cases.  Additionally, youth sports and school photographers have multiple “layers” of
customer interaction.  For youth sports photographers, their main customer is the league or organization, who makes the decision on
which photographer to choose, but the customers who make the purchases are the parents in the league.  At AMC PHOTO, our
volume requires us to have staff in the office during office hours to handle customer calls and other office duties.  We also assign a
dedicated customer manager to each league or school to make sure they have everything they need to make sure their picture day is
a success.  

Skill – True professional photographers are artists. Anyone can learn the ins-and-outs of a camera and memorize all of its
functions.  Professional photographers have a “photographer’s eye”, which enables them to see the right shot and take it.  Really
good images aren’t just properly exposed, they are something to remember.

We hope this article helped shed a little light on the things to consider when comparing photographers' pricing.  For more information
on the types of photographers AMC PHOTO has to offer please
e-mail us your questions. We will answer them within 24 hours.

Your 100% satisfaction is our goal! We offer the service that only a professional organization like AMC can provide.  If you are looking
for a School photographer in New York Metropolitan Area, Long island and Westchester AMC is the place to call toll free at 1-866-
CALL AMC  (1-866-225-5262).
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