What Is Custom Photography?

February 27th, 2008 by admin

The photographic art you choose to place on your wall is ultimately the result of
the vision of the photographer. This vision, coupled with what you wear to your
session, the environment, the lighting, even the mood the subjects are in at the time
of photographing creates the work that you will want to proudly display on your
walls forevermore.

Your first step in the process is more about determining who you are, who your
family is and then seeking a photographer that reflects your style. For instance let’s
say your family is extremely outdoorsy and loves playing on the beach. You start
determining what style you like, browse through photography website portfolios
and determine if any of the styles exhibited there would be a good fit with your life
and family style. You have already determined that you should probably seek out a
beach type photographer (that is if you live near a beach) and then begin
narrowing the field down a bit.

Finally after a bit of internet research, you have narrowed it down to two
photographers who do what seems like solid work, the sort of outdoor beach look
you desire.  It is now time to ask yourself: Do you like photographer A’s style over
photographer B’s style? Is it because the people in the images of A’s style are
having a great time and it seems very caught up in the moment vs. B photographer
more posed, looking in the camera images? If this is a case, you probably like
LIFESTYLE photography or perhaps even take it a step further and define your
desired style as a PHOTOJOURNALISTIC photography style. The photographer
you probably should choose is photographer A because their style is very similar to
the style you desire.

What custom photography ultimately is all about is choice and experience (as in
THE experience). Custom photography is about finding someone who will
photograph your family, give you devoted 1:1 attention without worry of the next
‘in line’ or the feeling of a crowded portrait studio. A custom photographer will
typically show you a fairly extensive gallery culled to only show the good images
that meet the photographers’ creative sensibilities. Often the images are fully edited
images-color corrected with blemishes and undereye circles removed. Custom
photographers are also known as boutique studios, offering a range of products
and unparalleled service. Think Lexus vs. Hyundai, think Nordstrom vs. WalMart.

Custom photography should have you, the client and your experience in mind.

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AMC School photographers. Last updated 10/08/2008. Design by professional photographers American Masters Company